ACRE – Implementation of a Marketing and Communication strategy

Mission objective:

Founded in 2014, ACRE is one of the pioneers of microinsurance in the East African sector. In 2018, ACRE decided to diversify its business and offer consulting services, primarily to international development organizations and insurance players. ACRE is also developing fintech services. ACRE is looking to improve its communications and marketing strategy.

ACRE needs to expand its customer base and promote its new range of services and activities. The organization wants to explore and maximize the use of social and traditional media, train its staff, and maximize its market reach. ACRE's target institutions are banks, insurers, NGOs, and DFIs in Africa and internationally.

The objectives and scope of the Solidarity Bankers' mission listed below may be modulated according to the expert's profile and their recommendations.