VisionFund Senegal – Mission to evaluate, update and/or implement the communication and marketing policy

Mission objective:

As part of its business development, VisionFund Senegal aims to evaluate and improve its communications and marketing policy. The institution aims to expand its clientele and gain visibility in the Senegalese microfinance environment, particularly by analyzing its competitive advantages. To this end, VisionFund Senegal aims to explore and maximize the use of social and traditional media, develop its institutional communications, better market its products and train its staff, and also improve the branding of its branches and outreach sites in the near future.